We focus on establishing a strong connection between you and your customer by determining the most effective ways to reach your audience.
Market to others as you would like to be marketed to.
– John Bonini
Our marketing teams will focus on both increasing your brand recognition and your company’s visibility both online and offline. In order to build your new marketing strategy, either from scratch or by utilizing existing elements from your systems and plans, we’ll begin by asking probing questions about your brand. This will also involve researching your current market position and your competitors’ place in the marketplace, so that we can gain a sense of your general market environment. BMS will work closely with you to focus in on the most important of your goals, so we can suggest many tools you can use to broaden your client base.
In the online world, we specialize in successful techniques of search engine marketing (SEM) including promoting your website with advertising, pay per click listings, use of social media and targeting your web pages. As well, we believe that search engine optimization (SEO) can work wonders for your visibility. We look carefully at your current results, analyze the numbers and suggest testing, content enhancements, backlinking, new partnerships and outreach methods that will dramatically increase your web traffic. Our online skills extend to the creation of web and mobile apps, feasibility studies, and design elements.
Business on Market St. is fluent, too, in areas other than online marketing which can serve to leverage your online efforts. We feel that you can increase your market presence by integrating all of your packaging design, print material, and graphics to amplify your branding in the marketplace.
Finally, we understand that the marketing tools we assist with may need to serve many purposes to make your investment in them most efficient. Business on Market St. teams are proficient in creating materials that can be repurposed for generation of new revenue, securing investment capital, clarifying your activities to shareholders and serving as internal training materials.